How Effective Is CRM Really?

Customer relationship management (CRM) solutions have become important to modern business, but how effective are they? Most of the companies are still using spreadsheets to manage their customers, are they really effective? And if they are using any other traditional standalone CRM system are those effective?

 
In these ever changing business dynamics corporate world will have to make a choice
 

Let’s discuss the pros and cons of these options one by one.

 
Option 1: Using spreadsheets
A start-up company may find this option cost effective initially, but as the business grows it is neither scalable nor it is flexible for expanding business needs. Company will quickly realise that they need a more scalable and flexible CRM to track customers and transactions to stay competitive. Spreadsheet has many short comings.
 

These analysis leads to one simple query, is this method ideal for the rapidly growing business needs? The answer is NO.

 
Option 2: Using Age old standalone CRM software:
Traditionally, companies have used standalone CRM software to capture client information, such as telephone numbers, addresses, and other contact information. However, the fundamental flaw of the software is that it fails to connect with customers at the right time and at the right place.

 

So it is certain that standalone CRM system is not the future, it cannot cope-up with the rapidly changing and fast paced business requirements.

 
Option 3: Integrated Cloud CRM
Let’s look at our 3rd option the Integrated Cloud CRM, this one no longer works on a single workstation and can be accessed from any mobile device by authorized team members. The real advantage, though, is its deployment flexibility and a wider array of information – such as customer history and complete trail of communication, calendars, emails, flexibility on modules or fields’ creation allows this system to adapt to customers business requirements.

 
This system is user friendly and flexible in terms of scalability and adapting to changing business requirements

 

Modern business needs integrated systems that link core management functions, such as planning, supervising, accounting and reporting, to maximize productivity and performance. An integrated, cloud-based system helps companies not only capture vital information in one place but make use of the data at the right time. Cloud based CRM system is much more flexible, cost effective and is the future of customer relationship management.
 
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