Email: sales@simple.works
Cloud computing has provided innumerable benefits to businesses over the past many years. It won’t be an exaggeration to state that today cloud computing and the related products & services are an essential part of the IT strategy of any organization. Cloud platforms enable businesses to operate more effectively, helping improve their productivity. Cloud platforms make data storage and distribution more accessible, and at the same time, reduce the burden on the IT teams. One of the critical business operations that modern cloud platforms are increasingly automating is digital marketing.
As the number of digital channels is continuously expanding, cloud-based digital marketing solutions are revolutionizing how companies interact with their current and potential customers. Through modern digital marketing platforms, companies are readily reaching both existing as well as prospective customers via these digital channels. By some estimates, in the next few years, almost all organizations will be abandoning local, client-installed programs in favor of cloud-based digital marketing applications.
There are a variety of cloud-based marketing applications already in use today. These generally range from basic campaign tools to advanced marketing automation CRM platforms. Through these applications, companies can manage their push campaigns, as well as pull campaigns that track customer interactions across mobile, social, and web channels. Great marketing solutions can enable companies to develop new strategies based on campaign analytics and develop more personalized and targeted marketing, thus increasing the effectiveness of their campaigns.
An excellent digital marketing cloud platform is designed and developed, keeping in mind the prevalent usage trends, business marketing practices, and a futuristic take on upcoming features and functionality to cater to the ever-changing digital landscape. Moreover, such solutions can be customized according to the unique organizational structure and nature of the business and enable companies to gain new customers and to stay ahead of their competition. Some of the standard features such advanced digital marketing platforms include:
Customer Segmentation & Journey Builder – An intuitive, visual interface to segment the customer data and define time-driven stages/drips and decisions of the customer journey is beneficial to build robust and automated marketing campaigns.
Multi-channel campaigns – Companies can easily plan and execute digital marketing strategies with the visual initiative builder and send campaigns on email, text, mobile, social media, and web-messages.
Website Tracking – Through website visitor tracking, companies can know more about their visitors and track repeat visitors, who can later be targeted via personalized marketing messages.
Intelligent Nurture – Defining rules for intelligent nurture so that contacts and prospects keep receiving periodic, preference, or action based content helps the marketeer to nurture leads all the time.
Landing Pages & Email Templates Builder – It helps to configure intuitive landing pages and email templates through a drag & drop visual editor for a uniquely customized customer interface.
Dynamic Content Builder – Inbuilt dynamic content builders can help personalize the customer experience by displaying dynamic and strategic content based on real-time engagement data.
Lead Scoring Capability – This functionality helps a marketeer to configure rules that analyze, and score leads based on their real-time engagement data across various channels.
Robust Reporting – Getting detailed visibility into each lead’s engagement journey, as well as getting a broader perspective through detailed engagement reports by device, location, and browser are critical needs for any organization.
If you would like to get a free trial of SimpleCRM’s powerful new digital marketing platform, please contact us at sales@simple.works.
