SimpleWorks Research Team

Kunal Khedkar

Principal Solution Architect, SimpleWorks

Kunal architects enterprise CRM and service automation solutions at SimpleWorks, specialising in omnichannel helpdesk design, AI-powered ticket workflows, and chatbot integration for banking and insurance clients.

Service AutomationOmnichannel HelpdeskAI ChatbotsWorkflow Architecture

Articles by Kunal Khedkar

SERVICE AUTOMATION · May 14, 2026 · 6 min read
You Deployed a Chatbot. So Why Is Your Support Team Still Searching for Answers?

Customers can already interact with a chatbot on your website — yet your support team continues to search for answers. Here is what is missing from most deployments in regulated industries.

CRM STRATEGY · February 10, 2026 · 6 min read
The Great Onboarding Paradox: Why "Frictionless" is the New Risk in 2026

Are you welcoming the right individuals, or inadvertently granting access to the wrong ones? The push for frictionless onboarding has created a new compliance exposure.

CRM STRATEGY · January 11, 2026 · 5 min read
Dormant or Dangerous? Managing the "Inactive" Account Risk

For years, dormant accounts were an operational nuisance. Under DPDP and RBI's updated frameworks, they are a liability. Here is how to manage them systematically.

CRM STRATEGY · July 26, 2025 · 7 min read
Customer 360: Bridging the CX Gap in Banking and Healthcare

When you can order food in seconds and get personalised movie recommendations, why does your bank still make you repeat your account number three times? Customer 360 is the answer.

SERVICE AUTOMATION · November 11, 2024 · 5 min read
10 Tips to Get the Most Out of Your Service CRM

Customer support isn't just about addressing problems — it's about building a connection. Modern CRMs have the power to transform that relationship, if you know how to use them.

SERVICE AUTOMATION · March 29, 2023 · 5 min read
Omni Channel Help Desk CRM

A great product or service means nothing if your support infrastructure cannot handle the volume. Omnichannel helpdesk CRM unifies every channel into a single compliant queue.

CRM STRATEGY · February 16, 2023 · 6 min read
Digital Insurance – Customer Service Excellence Through Customer 360 Degree View

Across every industry, customers respond best to companies which provide personalised service. In insurance, the 360-degree customer view is the foundation of that personalisation.

SERVICE AUTOMATION · February 16, 2023 · 7 min read
Intelligently Automating Customer Service Processes in Banking, Insurance and Financial Services Sectors

Numerous technologies have had a significant impact on our lives over the past few years. Intelligent automation of customer service processes is the most transformative of them all.

CRM STRATEGY · February 16, 2023 · 5 min read
eKYC and Digital On-boarding of Customers

How the onboarding process turns out to be is almost always the first impression a customer has of your institution. eKYC done right makes it fast, compliant, and secure.